Trent University in 2024
Produced by Rob Viscardis
Directed by Wayne Eardley & Rob Viscardis
Editor & Cinematographer: Rob Viscardis
In 2024, we had the exciting opportunity to collaborate with Trent University’s communications team to create commercials for their “Trent Takes You There” campaign. The creative vision, provided by their team, revolved around a captivating concept: a visual and narrative “zooming-out.” Each spot begins with students sharing personal testimonies about their aspirations and gradually reveals how Trent University supports them in achieving their goals.
Although the work we like to display primarily here is documentary focused, we do a fair amount of this type of work as well, and we are excited to share this particular campaign since Trent University is such a pillar in the Peterborough community. It is also a good display of our versatility as a production company.
One unique aspect of this project was that the creative details were only revealed to us on the day of the shoot, and in production we filmed with real students, all of which added a strong element of spontaneity, and also underscored the trust between our team and Trent’s. Shooting in this run-and-gun style required flexibility and quick decision-making, but we’re proud of how we rose to the challenge to produce polished, impactful content.
From the footage we captured during the shoot, we were able to create a variety of edits tailored to reflect Trent’s different campuses, as well as provide them with versions optimized for TV, social media, and other digital channels, with customizations for different lengths and resolutions—such as vertical formats for reels and stories. This approach ensured that Trent’s message was consistently engaging and effective, no matter where it was seen.
The result? A series of commercials that not only showcase Trent’s ability to empower its students but also reflect the dynamic energy and real-life experiences that define campus life. It was a pleasure to help bring this vision to life, and we’re thrilled to see the campaign resonate with its audience.
Produced by Wayne Eardley & Rob Viscardis
Director & Cinematographer: Wayne Eardley
Editor: Rob Viscardis
In addition to the commercials, we also had the opportunity to produce a holiday message video for Trent. The concept centered on capturing the “magic” of Trent during the holiday season, and while the timeline for planning was tight, we made it happen. Through a blend of thoughtful editing and carefully applied visual effects, we crafted a warm, enchanting message that truly reflected the spirit of the university and the season.
We love doing work for Trent in any of their departments, and look forward to much more to come!
